How multinationals create value in Russia
ISBN:
978-3-9601435-8-1
Verlag:
winterwork
Land des Verlags:
Deutschland
Erscheinungsdatum:
17.10.2017
Format:
Hardcover
Seitenanzahl:
258
Lieferung in 3-4 Werktagen
Versandkostenfrei ab 40 Euro in Österreich
Russia offers tremendous opportunities either for value creation within Russia, or with Russia as part of an integrated international value chain. This book outlines how to better understand Russia as a business environment and how to structure such value creation activities. It also clarifies that the business case for such solutions has to be built and fine-tuned over time and cannot merely be found. Several mini-case studies illustrate the conceptual foundations of this book in action.