How to Appreciate Your Customers
ISBN:
978-0-333-59892-4
Auflage:
1995
Verlag:
Palgrave Macmillan UK
Land des Verlags:
Vereinigtes Königreich
Erscheinungsdatum:
20.06.1995
Format:
Hardcover
Seitenanzahl:
204
Lieferung in 3-4 Werktagen
Versandkostenfrei ab 40 Euro in Österreich
Appreciating and satisfying the emotional heads of buyers can be the essential factor contributing to the creation of a competitive edge, particularly where close uniformity of quality, price and service exists between competing suppliers. This book looks at the factors influencing buying decisions and the supplier's response to the customer. Sensitive situations, such as the handling of complaints, are dealt with specifically, as is the way in which companies can implement the cultural changes necessary to move an organisation towards a greater recognition of individual buyers' needs.
