I Don't Even Recognize You Anymore
ISBN:
978-3-8487-1545-9
Verlag:
Nomos
Land des Verlags:
Deutschland
Erscheinungsdatum:
14.01.2015
Reihe:
Munich Intellectual Property Law Center – MIPLC
Format:
Softcover
Seitenanzahl:
72
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Traditional trade marks have become a rarity, widely replaced by more appealing means of market communication. Fueled by the CJEU's liberal jurisdiction, widening the subject matter eligible for trade mark protection, a whole new world of opportunity has opened up to advertisers.
The author adresses the question in-depth, whether a fictional character per se is eligible for trade mark protection. The topic is approached via Community and US-Supreme court jurisdiction. Furthermore, alternative means of protection via adjacent regimes are analysed. The author concludes with a thorough comparison and policy recommendations.
