Indigenous Nigerian Communication and Media Theories
ISBN:
9781636674100
Verlag:
Peter Lang Publishing Inc. New York
Land des Verlags:
Vereinigte Staaten
Erscheinungsdatum:
19.11.2025
Bearbeiter:
Format:
Hardcover
Seitenanzahl:
352
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Versandkostenfrei ab 40 Euro in Österreich
For decades, the communication and media theories used to explain concepts, constructs, and themes connected to local Nigerian contexts have emerged from the West. But these Western theories often fail to properly convey insights to local issues in communication and media in Nigeria and Africa. Recently, there have been calls to view African nations as sources of refined communication and media knowledge. African communication and media scholars, both established and emerging, have thus increasingly interrogated the applicability of Western communication and media theories to indigenous African contexts.
This climatic volume showcases a historical overview of Nigerian communication and media theoretical perspectives from experiences which are often complex and complicated. By moving away from a Western axiology and epistemology, this book domesticates, reformulates, and repositions the field to better reflect the cultural and communicative nuances of Nigerian experiences.
Schlagwörter
Ubuntu
Decolonizing
Igbo
Yoruba
Indigenous African communication and media systems
de-westernizing
domesticating African communication studies
Indigenous Nigerian communication and media systems
Oramedia
indigenous African media systems
indigenous Nigerian media systems
communalism
Nsibidi
Ro’nu media
Biografische Anmerkung
Dr. Unwana Samuel Akpan lectures at the Department of Mass Communication, University of Lagos, Nigeria. He is the author/editor of the first comprehensive book to systematically propound a distinct set of Nigerian indigenous communication and media theories that authentically root their framework directly in the nation's rich cultural traditions.
