Information as a Determinant of Decision-Making
The book examines the role of information in decision-making and investigates how information influences cognitive processing across different contexts. Building on the Information Processing Model and Cognitive Load Theory, it considers both barriers and enablers of information processing. The seven essays in this publication address decisions in the contexts of consumption, usage, privacy, and pro-environmental behavior. By combining qualitative and quantitative research, the book provides a differentiated understanding of how information is perceived, processed, and reflected in decision outcomes.
Julian Schmitz works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. His research focuses on the impact of information on decision-making processes at the intersection of retail, consumption, and sustainability, particularly in digital decision-making environments.