Integrating Strategic Sustainability Practices in Business
The book explores the pivotal role of the sustainable strategic consultant is in guiding corporations towards more sustainable business practices and provides them with the necessary knowledge and tools to effectively integrate sustainability into their advisory services. The author offers an in-depth coverage of sustainability assessment and reporting to provide consultants with a comprehensive toolkit for evaluating and communicating a company’s sustainable performance. The book also presents a structured approach to sustainable strategic planning to guide consultants through the process of aligning corporate objectives with sustainability imperatives.
Overall, this book serves as a valuable resource for strategic consultants, empowering them to become key players in the transition towards more sustainable business practices, ultimately contributing to the broader goal of corporate environmental and social responsibility, granting, at the same time, profitability, resilience, compliance, and competitive advantage.
Manuela Gussoni is an economist and Innovation, Business, and Sustainable Strategy Manager at the Bureau of Veritas Nexta (Rome, Italy), where she drives strategic initiatives at the intersection of innovation and sustainable development. Her research activities were conducted at the Sant'Anna School of Advanced Studies between 2009 and 2011.
From 2011 to 2018, she served as Head of the Research Office at Internazionale Marmi e Macchine Carrara S.p.A. (Italy) and coordinated the Technological District of Marble and Dimension Stones for the Tuscany Region. In this role, she led initiatives focused on market research, sustainability, corporate social responsibility, and innovation within the regional stone sector.
Between July 2018 and January 2024, she worked at RINA Consulting S.p.A. as Market and Business Strategy Manager, where she led a team of 16 professionals. Her responsibilities included strategic roadmapping, market analysis, sustainability assessment, business planning, feasibility studies, financial modeling, and cost-benefit analysis for the industrial sector.
Today she is the Innovation, Business and Sustainability Strategy Manager at Bureau Veritas Nexta.
