Integration of Preference Analysis Methods into QFD for Elderly People
ISBN:
978-3-8349-3233-4
Auflage:
2012
Verlag:
Betriebswirtschaftlicher Verlag Gabler
Land des Verlags:
Deutschland
Erscheinungsdatum:
16.03.2012
Format:
Softcover
Seitenanzahl:
223
Lieferung in 3-4 Werktagen
Versandkostenfrei ab 40 Euro in Österreich
Especially in industrial countries the portion of elderly people is growing in many societies. Their needs are more intensified than the demands of younger people in many aspects. Companies need the right tools (e.g. market research methods for elderly people) to detect these needs, preferences, and demands of elderly people. Samah Abu-Assab verifies two existing research methods and suggests a new one for determining the preferences of elderly people. The new method seems to be promising and adequate for the elderly target group.
Schlagwörter
Biografische Anmerkung
Dr. Samah Abu-Assab graduated under the supervision of Prof. Dr. Daniel Baier at the Department of Marketing and Innovation Management of the Brandenburg University of Technology Cottbus.
Uncertain Curiosity in Artistic Research, Philosophy, Media and Cultural Studies
Erscheinungsjahr:
2025
