International Business
ISBN:
978-0-333-68750-5
Auflage:
1998
Verlag:
Palgrave Macmillan UK
Land des Verlags:
Vereinigtes Königreich
Erscheinungsdatum:
27.04.1998
Format:
Hardcover
Seitenanzahl:
295
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This innovative new text brings together the disciplines of economics and social anthropology to provide a refreshing and unique perspective on international business. The bridge building nature of transaction cost economics is utilised to provide coherence for a dialogue of ideas, concepts and methods of analysis. The unique approach spanning both theory and practice, provides new insights into some of the central issues in international business including international joint venture strategy, the internationalization process and organizing for innovation in multinational companies.
Biografische Anmerkung
Martin J. Carter Lecturer in Economics at Leeds University Business School. His research interests centre on knowledge management in the modern firm
Mark Christopher Casson is Professor of Economics and Head of the Department of Economics at the University of Reading. One of his principle research interests is the economics of the multinational enterprise. He has published several books in the area, both as author and editor.
Malcolm Chapman is currently Lecturer in International Business at the Centre for International Business, University of Leeds (CIBUL). He has published widely in social anthropology and management.
