International Business and Europe in Transition
ISBN:
978-0-333-64196-5
Auflage:
1996
Verlag:
Palgrave Macmillan UK
Land des Verlags:
Vereinigtes Königreich
Erscheinungsdatum:
03.04.1996
Herausgeber:
Reihe:
The Academy of International Business
Format:
Hardcover
Seitenanzahl:
266
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This volume of the Academy of International Business series looks at International Business in the context of a rapidly changing Europe. Leading contributors have come together to present the latest research, attempting to answer a number of important questions: * is the vision of a Single European market realistic? * what are the barriers to its achievement? * what are the prospects for Eastern Europe? * how should firms enter East European markets? * what does the process of transition imply for corporate policy?
Schlagwörter
