International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines
ISBN:
9781137379078
Auflage:
2013
Verlag:
Palgrave Macmillan US
Land des Verlags:
Vereinigte Staaten
Erscheinungsdatum:
26.07.2013
Herausgeber:
Reihe:
International Marketing and Management Research
Format:
Hardcover
Seitenanzahl:
108
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International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products.
The contributors of International Business Realisms analyze instances of interdisciplinary marketing and branding for the global market place and distill practical implications for effective international and domestic marketing.
Schlagwörter
Biografische Anmerkung
Suman Niranjan
Reginald Leseane
Shalonda Bradford
Hae Choi
Maria Louise Thybo
Peter Keith Ross
Carl Sharperson
Reginald Leseane
Sacriana Ware
Jamese Beazer
Eulalia Wycoff
Rajeev Sooreea
Ariel Shead
Marjorie Maguire-Krupp
Melody Burks
Carl Sharperson
Reginald Leseane
Eulalia Wycoff
Rajeev Sooreea
Melody Burks
Ulysses J. Brown
Peter Keith Ross
