International Management
ISBN:
978-3-662-65869-7
Auflage:
1st ed. 2022
Verlag:
Springer Berlin
Land des Verlags:
Deutschland
Erscheinungsdatum:
27.10.2022
Format:
Softcover
Seitenanzahl:
326
Lieferung in 5-10 Werktagen
Versandkostenfrei ab 40 Euro in Österreich
This textbook for students and practitioners offers answers to the most important questions and challenges of international management. The main topics are presented and discussed on three levels: (a) the macroeconomic and institutional environment of the global economy, (b) the international firms embedded as players in this environment, and (c) the actual management decisions. The focus is placed both on the characteristics of the individual subject areas (macro-, meso- and microperspective) and on the interdependent connections between these areas. The main interest of this book lies in an application-oriented analysis of the central strategic management decisions in internationalizing companies.
This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.
This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.
Schlagwörter
Internationalization
World Trade
International Joint Ventures
Classical and Neoclassical Foreign Trade Theory
Multinational Firms
Market Entry Modes
International Mergers and Acquisions
Erratic Decision Making
International Market Entry Strategies
International Trade Textbook
Theories in International Management
Global Strategy Textbook
International Management Textbook
Biografische Anmerkung
Prof. Dr. Manfred Fuchs is Adjunct Professor of International Management and heads the International Management specialization of the Business Administration master’s degree program at the University of Graz. From 1989 to 1995 he was a research assistant at the Starnberger Institut e.V.; 1997/1998 visiting professor at the College d'Europe in Bruges. Manfred Fuchs has been working at the University of Graz since 1995 and conducted extensive field research in the Philippines, China, Colombia, Thailand and Malaysia.
