International Market Entry for SMEs

Do you want to achieve success with your products or services in international markets and expand abroad, but are not sure how to go about it?

In this book, Michael Fisahn-Reinhard shows how small and medium-sized enterprises can systematically select foreign markets, prepare for market entry and build strong, lasting business relationships, while keeping costs and risks manageable. From market analysis and partner selection to cultural nuances and suitable sales structures, he provides the knowledge needed for sustainable international growth. Anyone wishing to successfully tap into new markets needs more than just a vision and courage; above all, they need a clear understanding of the target market.

Drawing on decades of experience in international sales, International Market Entry for SMEs combines strategic principles with concrete examples and tried-and-tested recommendations. This book is the 'travel guide' for entrepreneurs wishing to successfully expand their business abroad.