International Public Relations and Public Diplomacy
ISBN:
9781433126871
Verlag:
Peter Lang Publishing Inc. New York
Land des Verlags:
Vereinigte Staaten
Erscheinungsdatum:
27.11.2014
Bearbeiter:
Format:
Softcover
Seitenanzahl:
458
Lieferung in 3-4 Werktagen
Versandkostenfrei ab 40 Euro in Österreich
This book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in both disciplines, the volume provides key lessons regarding global relationship-building and stakeholder engagement. Written from a government, corporate, and not-for-profit perspective, the book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power. A variety of international conceptual pieces and real-life case studies present an in-depth analysis of the strategic application of public relations tactics in governmental and organizational global relationship management efforts. The book is recommended for students, scholars, and practitioners in the fields of international public relations, public diplomacy, and international relations.
Biografische Anmerkung
Guy J. Golan (PhD, University of Florida) is an associate professor at the S.I. Newhouse School of Public Communications at Syracuse University.
Sung-Un Yang (PhD, University of Maryland) is an associate professor and Director of Research and Grants in the School of Journalism at Indiana University.
Dennis F. Kinsey (PhD, Stanford University) is a full professor at the S.I. Newhouse School of Public Communications at Syracuse University.
