Luxury Strategy in Action
ISBN:
978-0-230-35454-8
Auflage:
2012
Verlag:
Palgrave Macmillan, Palgrave Macmillan UK
Land des Verlags:
Vereinigtes Königreich
Erscheinungsdatum:
02.12.2011
Herausgeber:
Format:
Hardcover
Seitenanzahl:
205
Lieferung in 3-4 Werktagen
Versandkostenfreie Lieferung innerhalb Österreichs bis 31. Jänner 2025
Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.
Biografische Anmerkung
Jonas Hoffmann holds a Doctorate in Marketing from the University of Grenoble – France. Associate Professor of Marketing at SKEMA Business School, he teaches at the MSc Luxury and Fashion Management in France and China. He has an extensive experience in consulting and executive training; he has also written several articles about marketing, innovation and the luxury industry.
Ivan Coste-Manière holds a PhD in Chemstry. He has an extensive experience in the luxury industry; he has created 8 companies in the fragrance, watches and marketing sector. He is currently Professor of Marketing at SKEMA Business School and the Director of the Master of Science in Luxury and Fashion Management.
Ivan Coste-Manière holds a PhD in Chemstry. He has an extensive experience in the luxury industry; he has created 8 companies in the fragrance, watches and marketing sector. He is currently Professor of Marketing at SKEMA Business School and the Director of the Master of Science in Luxury and Fashion Management.
Fachkraft/Servicekraft für Schutz und Sicherheit - Betriebswirtschaftliche Grundlagen
Erscheinungsjahr:
2022
