Managing Green Issues
ISBN:
9781349422968
Auflage:
Softcover reprint of the original 1st ed. 2000
Verlag:
Palgrave Macmillan UK
Land des Verlags:
Vereinigtes Königreich
Erscheinungsdatum:
01.01.2000
Format:
Softcover
Seitenanzahl:
205
Lieferung in 5-10 Werktagen
Versandkostenfrei ab 40 Euro in Österreich
The management of environmental or green issues has become a key concern for many companies. Not only do green issues influence how an organisation is seen and how its reputation is judged, it has huge implications for the organisation's success, brand values and the sales decisions of consumers towards its products. This book contains much practical advice, with case studies, and will guide the modern organisation on how to channel environmental issues to gain competitive advantage.
Schlagwörter
Biografische Anmerkung
TOM CURTIN has worked for a number of companies in Public Relations and Corporate Communications. He now runs his own consultancy company that specialises in the management of green issues and is a freelance business writer and journalist. For more information visit his website at
www.greenissues.com
www.greenissues.com
