Marketing Concept - The St. Gallen Management Approach
ISBN:
978-3-8252-5752-1
Auflage:
2. überarb. Aufl.
Verlag:
UTB
Land des Verlags:
Deutschland
Erscheinungsdatum:
06.09.2021
Format:
Softcover
Seitenanzahl:
201
Lieferung in 3-4 Werktagen
Versandkostenfrei ab 40 Euro in Österreich
This book presents marketing and business processes as an integral part of the St. Gallen Management Model. It provides a tight introduction into the field of marketing and puts the added value in the center of a market-oriented management approach. The book addresses relevant topics such as market analysis, marketing planning, marketing strategy, positioning, application of marketing tools, product design, price, distribution and communication policy, service provision, innovation and controlling processes.
This book aims at students in the first year as well as at practitioners who wants to obtain a quick overview of this field.
Schlagwörter
Innovation
Marketing
Kommunikation
Lehrbuch
Communication
Betriebswirtschaftslehre
Design
BWL
Textbook
Marketing-Konzept
Marketingkonzept
Marketing Tools
St. Galler Management-Modell
Management Model
Management-Modell
St.Gallen
St. Gallen Management
St. Gallen Management Model
St. Gallener Management
