Marketing Research and Modeling: Progress and Prospects
ISBN:
9781402075964
Auflage:
2004
Verlag:
Springer US
Land des Verlags:
Deutschland
Erscheinungsdatum:
31.12.2003
Herausgeber:
Reihe:
International Series in Quantitative Marketing
Format:
Hardcover
Seitenanzahl:
346
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Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.
