Marketing, Sales and Customer Management (MSC)
ISBN:
978-3-11-041025-9
Verlag:
De Gruyter Oldenbourg
Land des Verlags:
Deutschland
Erscheinungsdatum:
19.05.2015
Format:
Hardcover
Seitenanzahl:
251
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This work concisely presents methods for integrated marketing, sales, and customer management, and is orientated to practice and implementation. It sketches a modern and forward-looking marketing approach for domestic as well as international small, mid-sized, and large firms in the B2B market.
Schlagwörter
Biografische Anmerkung
Prof. Dr. Richard Hofmaier (University of Applied Sciences, Munich)
