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Marketing Through Turbulent Times

ISBN:

9781349314720

Auflage:

1st ed. 2010

Verlag:

Palgrave Macmillan UK

Land des Verlags:

Vereinigtes Königreich

Erscheinungsdatum:

23.10.2009

Autoren:

Darroch Jenny

Format:

Softcover

Seitenanzahl:

176

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Beschreibung

Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities.

Biografische Anmerkung

JENNY DARROCH is an Assistant Professor in Marketing at the Drucker School of Management at Claremont Graduate University, USA. She is an accomplished author and her publications have appeared in leading journals such as the European Journal of Marketing, Journal of Business Ethics and the Journal of Small Business Management. She recently co-edited (with George Day and Stan Slater) a Special Issue of the Journal of the Academy of Marketing Science: A Tribute to Peter Drucker in 2009.