Marketing to the 90s Generation
ISBN:
9781349495603
Auflage:
1st ed. 2014
Verlag:
Palgrave Macmillan US
Land des Verlags:
Vereinigte Staaten
Erscheinungsdatum:
19.12.2015
Format:
Softcover
Seitenanzahl:
185
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Versandkostenfrei ab 40 Euro in Österreich
Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.
Biografische Anmerkung
Anders Parment is Associate Professor/Strategy Consultant at Stockholm University's Business School, Sweden.









