Mastering Business Model Roadmapping
This book delivers an end-to-end method for executing business model transformation, not only for designing it. It addresses the transition gap between a firm’s current business model and its intended future state, and introduces transition debt as the foreseeable cost of moving too slowly, out of sequence, or without testing. The ROADMAP method guides teams through seven structured steps: anticipate how the environment will shift, frame the gap, design a sequenced route on the Anticipatory Roadmap Canvas, stress-test the critical milestones at robustness gates before commitments become irreversible, and carry every change through into the operating model. Two detailed worked cases from mobility and energy services, a practitioner toolkit with canvas template, worksheets and workshop agenda, and a chapter on AI-assisted roadmapping that separates where AI genuinely helps from where humans must decide, equip executives, transformation leaders, strategy teams and consultants to manage uncertainty, preserve optionality, and turn strategic intent into executable progress.
Lars Heim is co-founder and COO of Aeon Robotics GmbH in Braunschweig, Germany, which develops humanoid robot systems and smart components. He writes on how companies create, test and renew their business models under uncertainty. He completed his doctoral dissertation in 2021, is co-editor of the Entrepreneurship der Zukunft volumes (Springer Gabler, 2022, 2023, 2026 and 2027), and the author of Mastering Business Model Stress Testing (Springer, 2025).