Media Corporate Entrepreneurship
ISBN:
9789811021213
Auflage:
1st ed. 2016
Verlag:
Springer Singapore
Land des Verlags:
Malaysia
Erscheinungsdatum:
24.10.2016
Reihe:
Media Business and Innovation
Format:
Hardcover
Seitenanzahl:
172
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This book examines corporate entrepreneurship start-ups in the media industries and provides a timely solution to fill in the gap of academic as well as practical knowledge in this regard. It brings together new media venturing practices in the west and east and covers new media opportunities in various emerging forms, including gaming, Internet, mobile and webcasting business.
The book presents case studies from major transnational media companies, highlights the industry specific characteristics of corporate entrepreneurship, and thus contributes to understanding the links between new business venturing and certain particular industries, so as to further explore the industry specific characteristics of entrepreneurship.
This book also suggests a new approach to integrate economic and management theories for the study of media corporate entrepreneurship; while the two sets of theories are conflicting with each other, the book proposes a contingent model to reconcile different theories. This is an innovative approach and will be a valuable starting point to construct an interdisciplinary theoretical framework for new media business studies.
The book presents case studies from major transnational media companies, highlights the industry specific characteristics of corporate entrepreneurship, and thus contributes to understanding the links between new business venturing and certain particular industries, so as to further explore the industry specific characteristics of entrepreneurship.
This book also suggests a new approach to integrate economic and management theories for the study of media corporate entrepreneurship; while the two sets of theories are conflicting with each other, the book proposes a contingent model to reconcile different theories. This is an innovative approach and will be a valuable starting point to construct an interdisciplinary theoretical framework for new media business studies.
Biografische Anmerkung
Dr. Min Hang is an associate professor of Media Management and Economics at Tsinghua University, one of the leading institutions in China. She directs an international business journalism program and a research institute on global media business studies at Tsinghua. Specialized in media management, she is the author of a number of books, book chapters and journal articles on new media studies, management and economics in media and cultural industries and global business journalism.
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