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Motoring the Future

VW and Toyota Vying for Pole Position

ISBN:

9781349335244

Auflage:

1st ed. 2012

Verlag:

Palgrave Macmillan UK

Land des Verlags:

Vereinigtes Königreich

Erscheinungsdatum:

30.11.2011

Autoren:

Wimmer Engelbert

Format:

Softcover

Seitenanzahl:

272

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Beschreibung

The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future.

Biografische Anmerkung

ENGELBERTWIMMER is a business consultant and member of the management team at PA Consulting Group, a global management, IT and technology consulting firm. Based in Frankfurt, Germany, Engelbert leads the firm's Manufacturing and Automotive practice. His main focus lies in implementing complex projects at the critical interface between scientific innovation and business; he is an expert on the car industry and works with his experienced team for manufacturers and suppliers alike.