Moving into Mass Customization
ISBN:
978-3-540-43611-9
Auflage:
2002
Verlag:
Springer Berlin
Land des Verlags:
Deutschland
Erscheinungsdatum:
09.07.2002
Herausgeber:
Format:
Softcover
Seitenanzahl:
248
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Mass Customization leads the strategy of today`s well succeeded companies. It indulges the customer with the so long yearned for product and/or service that exactly fits his desires and specifications. This book compiles a hand-selected variety of testimonies from Mass Customization experts worldwide with different experiences both on an academic research basis as well as on practical case studies. This diversity makes it a compulsory guide to use in any enterprise throughout the world that wants to take its business into new and more ambitious dimensions. Furthermore, its contents are structured in a way that will help everyone that wants to learn, teach or put into practice the concepts of Mass Customization.
