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Multinational enterprises do not regard all locations as being equivalent. Smaller economies and less-developed countries are not as attractive because of a limited market size or lack of proximity to other locations. This book focuses on how multinational activity to and from peripheral economies differs from their activity in core economies.
Schlagwörter
Biografische Anmerkung
BJORN AMBOS Professor of International Management, Vienna University of Economics and Business Administration
TINA C. AMBOS Assistant Professor, Vienna University of Economics and Business Administration
LOU ANNE BARCLAY Senior Lecturer in International Business, Department of Management Studies, University of the West Indies, Jamaica
BIRGITTE GRØGAARD Haskayne School of Business, University of Calgary, Canada
HELENE HOGGEN BI Norwegian School of Management, Oslo, Norway
SIV MARINA KARLSEN Lecturer, Oslo University College, Norway
JOCHEN LORENTZEN Chief Research Specialist in the Education, Science and Skills Development Research Programme, Human Sciences Research Council of South Africa
ELE REILJAN Faculty of Economics and Business Administration, University of Tartu, Estonia
CARL ARTHUR SOLBERG Associate Professor, BI Norwegian School of Management, Oslo, Norway
ANA TERESA TAVARES Pro-Vice Chancellor, Faculty of Economics, University of Porto, Portugal
