New Activism and the Corporate Response
ISBN:
9781349721658
Auflage:
1st ed. 2003
Verlag:
Palgrave Macmillan UK
Land des Verlags:
Vereinigtes Königreich
Erscheinungsdatum:
10.09.2003
Herausgeber:
Format:
Softcover
Seitenanzahl:
308
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This book looks at the new militant and radical forms of lobbying and activism and the ways in which companies and organizations can devise strategies to respond or create new communication strategies that will avoid conflict and confrontation. The book draws upon the work of practitioners working in this area and includes topical and relevant international cases and examples.
Biografische Anmerkung
Contributors include academics, members of pressure groups, companies and specialists in public relations and corporate communications.
