New Normal and New Rules in International Trade, Economics and Marketing
The coronavirus epidemic, which swept the whole world at the beginning of 2020 and
turned into a widespread pandemic, has caused an important economic and social crisis.
Governments and policy makers have tried to keep business life afloat with financial
incentives and supports, government aids to combat the epidemic. The habits of doing
business with remote working, flexible working, social media and internet use and online
systems have been heavily used. After the Great Depression, the COVID epidemic caused
serious contraction on the global economy. Therefore, it is important to examine the
effects of this crisis by experts.
With this book, the effects of the COVID crisis on different fields have been examined in
detail by experts from different disciplines. We hope that this book will make significant
contributions to researchers and scientists.
Burak Darıcı is working at Bandirma Onyedi Eylul University in the Department of
Economics. His research areas include banking, finance, capital markets, economics,
financial institutions, monetary policy, and labour market.
Fatih Ayhan is working at Bandirma Onyedi Eylul University in the Department of
Economics . His research areas include macroeconomics, international economics,
labor market, exchange and financial market, financial and applied economics.
Candy Lim Chiu is a faculty member of the College of Business and Public Management
at Wenzhou-Kean University, China. She has 8 years of academic teaching and
research experience and 8 years of international corporate experience as a banker,
consultant, and business development manager. Her research areas are in marketing,
operations management, the automotive industry, online banking, and entrepreneurship.
