New Trends in Management Studies
ISBN:
978-3-631-80342-4
Verlag:
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Land des Verlags:
Deutschland
Erscheinungsdatum:
19.12.2019
Herausgeber:
Bearbeiter:
Format:
Softcover
Seitenanzahl:
326
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The information age is currently characterized by an acceleration in the production and consumption of information, which has a massive impact on social life. Thus, even in the social sciences, conventional approaches must be abandoned, and new ones developed. From an economic perspective, the contributors to this anthology deal with new trends in various areas of management philosophy. Particularly, the articles focus on human resources, marketing, finances and economics.
Biografische Anmerkung
Özer Yılmaz works at International Trade and Logistics Department of the Bandirma Onyedi Eylul University, Turkey. During his studies, he focused on marketing management, consumer behaviour, service marketing and marketing research. He teaches undergraduate and graduate students in these areas.
