Newspapers: A Lost Cause?
ISBN:
9789401059411
Auflage:
Softcover reprint of the original 1st ed. 1999
Verlag:
Springer Netherland
Land des Verlags:
Deutschland
Erscheinungsdatum:
16.10.2012
Format:
Softcover
Seitenanzahl:
251
Lieferung in 5-10 Werktagen
Versandkostenfrei ab 40 Euro in Österreich
Newspapers: A Lost Cause? describes the recent history of newspaper firms in the United States and The Netherlands, and attempts to assess the chances of survival of the printed newspaper. The changing competitive media landscape and the challenges of today's newspaper organisations, including the impact of the Internet on the news industry, are described and analysed. The author argues that although the printed newspaper will not be replaced overnight by (new) competing media, the traditional business model of newspapers is being eroded slowly but steadily. A healthy newspaper industry and prospering newspaper firms can only exist, if management - including journalists and marketeers - focus their attention on changing the newspaper organisation and capitalise more intensively on its core assets and skills.
Schlagwörter
Gruß aus der Teeküche: So machst du aus deiner Organisation einen attraktiven Arbeitsort
Erscheinungsjahr:
2025
