Nuanced Account Management
ISBN:
9789811083624
Auflage:
1st ed. 2018
Verlag:
Springer Singapore
Land des Verlags:
Malaysia
Erscheinungsdatum:
25.04.2018
Format:
Softcover
Seitenanzahl:
220
Lieferung in 5-10 Werktagen
Versandkostenfrei ab 40 Euro in Österreich
This book is a comprehensive practical guide for account managers, sales teams and account leaders operating in the B2B space. It provides knowledge to excel in developing, growing and retaining top accounts in local and global environments. With a nuanced version of ‘account management’ that will potentially be a game changer, the book offers a personnel-and-process based agenda that can create a ‘competitive advantage’ on its own.
Schlagwörter
Biografische Anmerkung
Bala Shankar is a consultant and has been an adjunct marketing faculty at the Singapore Management University (SMU) for nearly a decade. He has had 25 years of corporate experience in Asia, Europe, and North America in various sales and account management capacities as a regional and global leader. Bala has also been associated with executive development programs and is a contributing writer to The Business Times, Singapore. He received his MBA from the renowned Indian Institute of Management (IIM), Ahmedabad.
