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Open and Closed Innovation

Different Cultures for Different Strategies
ISBN:
978-3-8349-2686-9
Auflage:
2nd ed. 2011
Verlag:
Betriebswirtschaftlicher Verlag Gabler
Land des Verlags:
Deutschland
Erscheinungsdatum:
09.12.2010
Autoren:
Bearbeiter:
Reihe:
Betriebswirtschaftliche Studien in forschungsintensiven Industrien
Format:
Softcover
Seitenanzahl:
265
Ladenpreis
54,99 EUR (inkl. MwSt. zzgl. Versand)
Lieferung in 5-10 Werktagen Versandkostenfrei ab 40 Euro in Österreich
Hinweis: Da dieses Werk nicht aus Österreich stammt, ist es wahrscheinlich, dass es nicht die österreichische Rechtslage enthält. Bitte berücksichtigen Sie dies bei ihrem Kauf.
Many firms have shifted from a Closed Innovation to an Open Innovation strategy. During such change, firms often focus on implementing new processes to identify and use external technologies and new markets. Adapting the innovation culture, however, is neglected and results in a nonsatisfying implementation success. Philipp Herzog develops a theoretical framework focusing on differences between Closed and Open Innovation cultures (e.g. NIH syndrome). Based on a multi-respondent survey among R&D employees in the chemical industry, he provides empirical evidence for many of the hypothesized differences in innovation culture. The 2nd revised edition has been completely reviewed and updated.
Biografische Anmerkung
Dr. Philipp Herzog wrote his dissertation under the supervision of Prof. Dr. Jens Leker at the Institute of Business Administration, University of Muenster (Germany). He works as an entrepreneur in the US solar industry.