Operations Management in Platform Supply Chains 4
The open access book develops a novel framework for platform-based supply chains by combining performance evaluation, behavioral modeling, and decision-making optimization. It systematically integrates sustainability, fairness, and consumer psychology into efficiency analysis, offering perspectives that are rarely addressed in traditional supply chain research. By grounding theoretical models in diverse real-world cases, the book provides actionable and data-driven insights to enhance platform governance and operational efficiency. Moreover, it incorporates advanced methodologies such as data envelopment analysis and behavioral game theory, ensuring both academic rigor and practical applicability. This unique combination equips researchers, practitioners, and policymakers with valuable tools to improve decision-making and drive sustainable growth in platform-based ecosystems.
Professor Jie Wu is a Chair Professor at the School of Management, University of Science and Technology of China. His research focuses on operations research, supply chain management, platform-based supply chains, performance evaluation, and decision-making optimization.
Professor Feng Yang is a Professor at the School of Management, University of Science and Technology of China. His research focuses on supply chain management, decision-making optimization, and performance evaluation.
Dr. Mingjun Li is an Associate Professor at the School of Management, University of Science and Technology of China. Her research focuses on operations management, platform-based supply chains, and performance evaluation.
Dr. Chuanya Jiao is an Associate Professor at the School of Management, University of Science and Technology of China. His research focuses on operations management, supply chain management, consumer behavior, and channel management.
Professor Xiang Ji is a Professor at the School of Management, University of Science and Technology of China. His research focuses on supply chain management, data-driven decision analytics, platform-based supply chains, and the operations management–marketing interface.