Organising Knowledge
ISBN:
9781349512904
Auflage:
1st ed. 2004
Verlag:
Palgrave Macmillan, Palgrave Macmillan UK
Land des Verlags:
Vereinigtes Königreich
Erscheinungsdatum:
16.12.2003
Herausgeber:
Format:
Softcover
Seitenanzahl:
232
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The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge and methods for knowledge organization, several case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical relevance of the results are addressed.
Biografische Anmerkung
MARION FRIEDMANN Marketer of ARENA, a youth and cultural centre in Vienna, Austria
SONJA GRABNER-KRÄUTER Associate Professor of Marketing and International Management, University of Klagenfurt, Austria
REGINA HÖLD Student, Vienna University of Economics and Business Administration
MICHAEL KIMMEL Freelance Researcher in the field of cognitive metaphor theory
JÜRGEN MÜHLBACHER Assistant, Vienna University of Economics and Business Administration
DORIS OHNESORGE Researcher in cross-cultural management
JOCHEN PENKER Austrian Federal Ministry for Economic Affairs and Labour
MARKUS PESCHL Associate Professor , Department of Philosophy of Science and Social Studies, University of Vienna
HANNA RISKU Head of the Centre for Knowledge and Information Management; and Deputy Head of the Department for Telecommunication, Information and Media, Danube University Krems, Austria
THOMAS SEILER formerly Professor at the Free University Berlin, and the University of Darmstadt, Germany
ROLAND KEO Lecturer, Temasek Polytechnic, Singapore
Experimenting with the New European Bauhaus Values and Principles in Urban Transformation
Erscheinungsjahr:
2024
