Organization design and its impact on the digital innovation process and the digital innovation outcome
The book has the objective to demystify the hyper-complex world of organization design and digital innovation. It shows how organization design as a management discipline can help organizations to better master digital innovation challenges. At the same time, it discusses how organization design frameworks need to be further developed to successfully act as a driver for innovation in a digital world. While the digital age brings tremendous new opportunities, it also brings the specific challenge that companies' organization designs must be adjusted. This book shows how companies organize for innovation in the digital world by presenting thirteen practical cases from various industries.
Robert Eirich holds a M.Sc. degree from Ludwig-Maximilians-University in Munich. After his studies, he has been working as a management consultant. He is keen on driving academic research which also has strong implications for managers mainly in the field of organization design and digitalization.
