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Perception of Physicians

A Qualitative Research
ISBN:
978-3-631-84526-4
Verlag:
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Land des Verlags:
Deutschland
Erscheinungsdatum:
22.01.2021
Format:
Softcover
Seitenanzahl:
78
Ladenpreis
22,90 EUR (inkl. MwSt. zzgl. Versand)
Lieferung in 3-4 Werktagen Versandkostenfrei ab 40 Euro in Österreich
Hinweis: Da dieses Werk nicht aus Österreich stammt, ist es wahrscheinlich, dass es nicht die österreichische Rechtslage enthält. Bitte berücksichtigen Sie dies bei ihrem Kauf.
A Papa Smurf or Superman...Spring or winter…Woman or man…Circle or triangle…All of the people have definitely received treatment from a physician. All right then, how are the physicians perceived? Or how do you want to be perceived if you are a physician? This is an original work based on qualitative research. The author took a photo; here is a selfie opportunity for you. Do you want to know how patients see the physicians? This book offers clues about how physicians are perceived. If you want, you can have a look at the photo together with the author.
Biografische Anmerkung
Eda Yılmaz Alarçin teaches and researches in the areas of marketing and brand management in the Department of Health Management, Istanbul University-Cerrahpasa. She holds a PhD from Istanbul University Department of Economics. Her research interests also include healthcare marketing.