Platform Business Models and Strategies, Vol 2
This book examines how digital platforms are reshaping work, media ecosystems, and data-driven strategies. As a continuation from Platform Business Models and Strategies Vol 1, this book explores the changing nature of labor and leadership in platform businesses, the evolution of social media and news models, and the challenges of trust, reputation, and big data analytics. With insights into policy, privacy, network neutrality, this book offers a comprehensive examination of the forces driving innovation and regulation in a platform economy. This book is essential reading for scholars, researchers, practitioners, students, and industry leaders navigating the digital future.
Datis Khajeheian is the head of department of Media Management and Business Communications in Faculty of Business in the University of Tehran. He is also Dean of faculty of Commerce and Trade in this University. Alongside, he serves as a lecturer in the Center of Communication, Media and Information Technology in Aalborg University of Denmark and as a visiting fellow in Stuttgart Media University and Berlin University of Digital Sciences of Germany. He has served as founder and editor in media journals such as Nordic journal of Media Management and Media Management Review. Finally he has authored seminal articles in the subject of media entrepreneurship and platforms in Persian and English.
Norris Krueger is a widely-published author in entrepreneurship. He is a Senior Research Fellow at the University of Phoenix (USA). He is also consulting extensively on rapid digitization of newer and smaller enterprise. His research is passionately focused on how we grow entrepreneurs and entrepreneurial communities. He is a pioneer in researching entrepreneurial ecosystems and has been an invited expert on the topic for the OCED and EU and the Ewing Marion Kauffman Foundation. Norris is also known for his research into the entrepreneurial mindset and is the most-cited author on entrepreneurial intentions which has led him to studying neuroentrepreneurship and its implications for entrepreneurial learning and education.