Political Branding Strategies
ISBN:
9781137580283
Auflage:
1st ed. 2015
Verlag:
Palgrave Macmillan UK
Land des Verlags:
Vereinigtes Königreich
Erscheinungsdatum:
03.12.2015
Reihe:
Palgrave Studies in Political Marketing and Management
Format:
Hardcover
Seitenanzahl:
146
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Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.
Schlagwörter
Biografische Anmerkung
Lorann Downer is a sessional lecturer at the University of Queensland, Australia. Passionate about political marketing, branding and communications, she previously worked as a political journalist and in senior communications roles for two Queensland Premiers.
