Practical Pricing
ISBN:
978-0-230-61460-4
Auflage:
2010
Verlag:
Palgrave Macmillan US
Land des Verlags:
Vereinigte Staaten
Erscheinungsdatum:
29.01.2010
Format:
Hardcover
Seitenanzahl:
190
Lieferung in 3-4 Werktagen
Versandkostenfrei ab 40 Euro in Österreich
This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results. This book provides, in detail, all the steps and input required to build out a pricing strategy and function.
Schlagwörter
Biografische Anmerkung
MICHAEL CALOGRIDIS has over 15 years total experience in roles supporting development of pricing and pricing strategies. In that time, he has worked for FedEx, AT&T Wireless, Quest Diagnostics and now Philips Medical Systems.
