Procurement Marketing
ISBN:
978-3-642-08413-3
Auflage:
Softcover reprint of hardcover 1st ed. 1998
Verlag:
Springer Berlin
Land des Verlags:
Deutschland
Erscheinungsdatum:
03.12.2010
Bearbeiter:
Format:
Softcover
Seitenanzahl:
184
Lieferung in 5-10 Werktagen
Versandkostenfrei ab 40 Euro in Österreich
This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business.
