Public Relations In The Networked Publics
ISBN:
978-3-631-80399-8
Verlag:
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Land des Verlags:
Deutschland
Erscheinungsdatum:
28.01.2020
Herausgeber:
Bearbeiter:
Format:
Softcover
Seitenanzahl:
284
Lieferung in 3-4 Werktagen
Versandkostenfrei ab 40 Euro in Österreich
In terms of both public relations and advertising, organizations that use the opportunities of digital media might differentiate from others. This differentiation can provide advantages for organizations. However, there may be threats as well as the opportunities of the digital media. In this regard, it is tried to investigate how organizations benefit from digital media on the researches presented in this book.
Schlagwörter
Biografische Anmerkung
Bayram Oğuz AYDIN is Associate Professor at the University of Gaziantep. His areas of interest include online communities, network analysis, public relations education, online reputation management and crisis management.
Salih GÜRBÜZ is Assistant Professor at the University of Necmettin Erbakan. His areas of interest include new media, impression management and corporate image, political communication, social integration of immigrants and semiology.
Özlem DUĞAN is Associate Professor at the University of Uşak. Her areas of interest include crisis communication, public relations education, public relations writing and health communication.
