Renewal and Expansion

A Practical Guide to Sustainable Growth for B2B and SaaS Enterprises

ISBN:

9789819237876

Verlag:

Springer Singapore

Land des Verlags:

Malaysia

Erscheinungsdatum:

03.09.2026

Autoren:

Tian Junsong Chen Jacky Jianrong

Reihe:

Management for Professionals

Format:

Hardcover

Seitenanzahl:

316

Ladenpreis

120,99 EUR (inkl. MwSt. zzgl. Versand)

Sofort verfügbar Lieferung in 3-4 Werktagen Versandkostenfrei ab 40 Euro in Österreich

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Beschreibung

This book revolutionizes subscription growth by addressing a critical gap: 80% of SaaS revenue comes from existing customers (Gartner), yet most strategies ignore cultural nuances. Through the Tao-Fa-Shu-Qi (Strategies-Methodologies-Tactics-Tools) framework—blending Eastern philosophy with Silicon Valley execution—it offers a hybrid methodology proven in China’s hyper-competitive SaaS market. Learn from how leading Global SaaS companies drove renewal and recurring revenue in China and even Asian market, as well as how to leverage AI-powered up-sell engine for current AI era. Whether defending against commoditization or navigating relationship-driven deals, this is the ultimate playbook for infinite growth.

Biografische Anmerkung

Junsong Tian, Founder of Renewal Enablement Consulting & Management. He is a renowned B2B SaaS Renew and Up-sell Expertise in China, having 10+ Years B2B SaaS Customer Success management experiences in Finance, Medical and Real Estate industries. He is the author of China’s first systematic guide on SaaS renewal and up-sell.

Jacky Chen, Snr. Strategic Solution Advisor at SAP. Former Adobe & Oracle Team Lead, Salesforce solution early practitioner and SaaS evangelist in China region. 15+ years in enterprise SaaS across customer success, cloud adoption, AI & digital transformation.