Resilience of Luxury Companies in Times of Change
ISBN:
978-3-11-072323-6
Verlag:
De Gruyter
Land des Verlags:
Deutschland
Erscheinungsdatum:
23.08.2021
Format:
Softcover
Seitenanzahl:
336
Lieferung in 3-4 Werktagen
Versandkostenfrei ab 40 Euro in Österreich
In recent times, the luxury industry has experienced immense growth and its ability to remain resilient throughout such turbulent times has been impressive. The shift in the consumer paradigm combined with various socioeconomic changes has allowed luxury companies to cultivate their agility and ambidexterity. This textbook explores the unique positioning, strategies and architecture of luxury brands in terms of the past, present and future.
Schlagwörter
Resilienz
Resilience
MBA
luxury brands
International Strategy
De Gruyter
Luxussegment
Luxury Management
luxury brand
Luxussektor
luxury brand strategy
luxury brand resillience
luxury brand change
resillience of luxury brands
resillience of luxury companies
masters students
executive students
luxury brand streategies
SDA Bocconi School of Management
EMiLUX
Executive Masters in Luxury Management
Bocconi for Innovation
B4I
Bocconi University
Laura Ru Yun Pan
Gabriella Lojacono
Biografische Anmerkung
Gabriella Lojacono, Laura Ru Yun Pan, both of Bocconi University, Italy
