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Service is Front Stage

Positioning Services for Value Advantage
ISBN:
9781349282494
Auflage:
1st ed. 2006
Verlag:
Palgrave Macmillan UK
Land des Verlags:
Vereinigtes Königreich
Erscheinungsdatum:
27.08.2016
Autoren:
Reihe:
INSEAD Business Press
Format:
Softcover
Seitenanzahl:
172
Ladenpreis
54,99EUR (inkl. MwSt. zzgl. Versand)
Lieferung in 5-10 Werktagen Versandkostenfrei ab 40 Euro in Österreich
Hinweis: Da dieses Werk nicht aus Österreich stammt, ist es wahrscheinlich, dass es nicht die österreichische Rechtslage enthält. Bitte berücksichtigen Sie dies bei ihrem Kauf.
This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.
Biografische Anmerkung
JAMES TEBOUL is a professor at INSEAD, France in the field of Operations and Service Management. His main areas of research are supply chain management, quality management and management of services. Teboul has been the Director of the INSEAD International Executive Programme and a consultant to industrial & service organizations. He is a member of the editorial board of the International Journal of Service Industry Management and a leading business author and expert.