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Sharing Economy Platforms

A Casebook for Understanding Multiplayers in Sharing Economy Platforms
ISBN:
9789819754038
Auflage:
2024
Verlag:
Palgrave Macmillan, Springer Singapore
Land des Verlags:
Malaysia
Erscheinungsdatum:
15.10.2024
Format:
Hardcover
Seitenanzahl:
206
Ladenpreis
153,99EUR (inkl. MwSt. zzgl. Versand)
Lieferung in 5-10 Werktagen Versandkostenfrei ab 40 Euro in Österreich

This book explores the sharing economy platforms of digitally-driven companies that bring economies of scale to bring consumers more choices. In China, digital platforms such as Pinduoduo and Meituan have pioneered a new sort of consumer economics. What's behind the rise of this new sort of economy? In this tightly argued book, Dr. Yuan and Prof. Liu explain what's driving the new economy, in a book of interest to marketing professionals, scholars, and economists.

Biografische Anmerkung

Dr. Ruizhi Yuan  is now the programme coordinator of MSc International Management (Marketing), and Assistant Professor in Marketing at Nottingham University Business School China. Her research interests focus on sharing economy, individual well-being and branding in emerging markets.

Prof. Martin J. Liu is the Associate Dean and Professor in Marketing and Innovation at the Nottingham University Business School China. His research interests focus on digital innovation, and he regularly publishes in world-leading journals, including MIS Quarterly, Information Systems Research, and the British Journal of Management.