Sport Business in the Global Marketplace
ISBN:
9781403903006
Auflage:
2003
Verlag:
Palgrave Macmillan UK
Land des Verlags:
Vereinigtes Königreich
Erscheinungsdatum:
04.10.2002
Format:
Hardcover
Seitenanzahl:
241
Lieferung in 3-4 Werktagen
Versandkostenfrei ab 40 Euro in Österreich
Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.
Schlagwörter
Biografische Anmerkung
HANS WESTERBEEK and AARON SMITH are consultants with Manage to Manage Australasia Pty Ltd. with considerable experience in the area of sport business and the business of sport.
