Storytelling in Organizations
ISBN:
9781349311651
Auflage:
1st ed. 2009
Verlag:
Palgrave Macmillan UK
Land des Verlags:
Vereinigtes Königreich
Erscheinungsdatum:
21.08.2009
Reihe:
The New Middle Ages
Format:
Softcover
Seitenanzahl:
210
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Storytelling in organizations is a notion that encompasses both the stories that the organization produces and the ones told by its members. It provides both an in-depth treatment of the literature on narratives, stories and storytelling and an extensive empirical case from an American banking institution.
Biografische Anmerkung
ANNA LINDA MUSACCHIO ADORISIO is a post-doctoral research fellow of the Swiss National Science Foundation, currently visiting New Mexico State University. She holds a PhD in Communication Sciences from the Università della Svizzera Italiana, Lugano, Switzerland. She has conducted research in Switzerland, the United States and Italy.
