Strategic Communication for Corporate Social Advocacy
This book introduces strategic communication students and professionals to essential topics and trends in corporate social advocacy (CSA). CSA refers to companies’ actions that publicly declare their stances on controversial social issues. This book covers emerging CSA communication issues relevant in today’s rapidly-changing world, including but not limited to theoretical frameworks, CSA messaging, internal communication, social media, crisis management, authenticity, social network, and ethics. Each chapter includes a relevant case study. This book will be an excellent resource for public relations and strategic communication students, faculty, researchers, educators, and practitioners interested in expanding their understanding and knowledge of organizations’ CSA communication efforts.
Yeunjae Lee is an assistant professor in public relations and strategic communication at the Colorado State University. Dr. Lee’s work has been published in more than 60 articles in leading refereed journals such as Communication Monographs, Communication Research, Journal of Public Relations Research, Journalism and Mass Communication Quarterly, Journal of Business Research, Journal of Business Ethics, and Public Relations Review, among others. Dr. Lee also received more than ten top paper and research awards and recognitions from national and international communication associations and conferences and has been an Arthur W. Page Legacy Scholar in 2020-2023.
Jo-Yun (Queenie) Li (Ph.D., University of South Carolina) is an Associate Professor in the Department of Strategic Communication at the University of Miami. She has published in leading scholarly journals such as Communication Research, Public Relations Review, Journal of Health Communication, International Journal of Advertising, and Journal of Public Relations Research.
Dr. Weiting Tao (Ph.D., University of Florida) is an associate professor in strategic communication at the University of Miami. She has published in top-tier scholarly journals including but not limited to Communication Research, New Media & Society, Public Relations Review, International Journal of Advertising, and Journal of Public Relations Research.
