Strategic Management of International E-Commerce Firms
ISBN:
978-3-658-49679-1
Verlag:
Springer Fachmedien Wiesbaden GmbH
Land des Verlags:
Deutschland
Erscheinungsdatum:
02.10.2025
Reihe:
Handel und Internationales Marketing Retailing and International Marketing
Format:
Softcover
Seitenanzahl:
172
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In this book, Marius Müller explores the distinct virtual and physical internationalization strategies of today's leading international e-commerce firms. By revealing previously unknown determinants of e-commerce firms' online geographic scope, foreign direct investments, and international performance, he contributes novel insights into how these digital firms successfully coordinate their virtual and physical presence across borders. Finally, he highlights the complex interplay between these international strategies and dynamic host country factors.
Schlagwörter
Biografische Anmerkung
Marius Müller worked as a research assistant and doctoral candidate at the Chair of Marketing and Retailing at Trier University.
Advances in the Theory and Applications of Performance Measurement and Management
Erscheinungsjahr:
2024
