Strategic Management of Market Niches
ISBN:
978-3-658-20363-4
Auflage:
1st ed. 2018
Verlag:
Springer Fachmedien Wiesbaden GmbH
Land des Verlags:
Deutschland
Erscheinungsdatum:
18.12.2017
Reihe:
Schriften zur Unternehmensentwicklung
Format:
Softcover
Seitenanzahl:
231
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Gorazd Ocvirk creates a comprehensive model for the strategic management of market niches, and provides a framework for the construction of a strategic management theory of market niches. Based on the current state of research on the niche topic within, strategic management has many niche typologies but no clear common methodological and theoretical framework on which to lean on. This model has remained absent from the market niche research in the field of strategic management and has led to a state of conceptual ambiguity of the field.
Biografische Anmerkung
Dr. Gorazd Ocvirk is director of a global acting consultant company.
