Strategic Staffing
This textbook is designed to help students master advanced strategic staffing concepts, enabling organizations to build sustainable talent pipeline and achieve competitive advantage. It combines employer brand management with traditional staffing methods, viewing staffing as an interconnected system for attracting talent, managing internal and external workforce flows, and retaining employees.
The book links real-world issues to student learning, emphasizing the development of skills in data analysis, critical evaluation, communication, and consultation, skills essential for effective problem-solving and achieving successful business outcomes.
By blending key marketing and human resources management content, the textbook introduces students to employer brand management through active learning. This approach helps students learn, apply, and remember key principles while preparing them to contribute strategically to talent and workforce decisions.
With video interviews as well as an instructor’s manual, this work offers up-to-date content and support materials that empower students to create a real consulting project. Its emphasis on application and critical thinking helps students bridge theory and practice while building skills that are immediately relevant to professional settings.
Rebecca McPherson is Associate Professor of Human Resource Management at Texas A&M University–Central Texas, USA and is actively engaged in employer brand management consulting projects for small and medium-sized employers and speaking engagements on the topics of becoming an employer of choice.
Robert M. Yawson is Professor of Management and Chair of the Entrepreneurship, International Business & Strategy Department in the School of Business at Quinnipiac University, USA. His current research focuses on using the "wicked problem construct" for organizational effectiveness and change, as well as applying systems approaches to human resources for emerging technologies.
Lucas Loafman is Professor of Management and Interim Dean for the College of Business Administration at Texas A&M University-Central Texas, USA. He is a past President of the Employment Law Section of the Academy of Legal Studies in Business.